Photographer: Kieron Lee
Take a luxury car. Add world famous artist. What do you get? The ICA BMW Art Drive Exhibition starring 17 conceptually designed cars all under one roof, well 6 roofs, but who's counting?
“Interpretation is the revenge of the intellectual upon art. ” ― Susan Sontag
Whether obvious or not, we all form opinions from our experiences, these often change, grow, and often become critical. At exhibitions we are presented with obscure leaflets, projected videos, audio tapes or performances. It is inevitable that a subjective opinion will be subconsciously received, hindering and influencing our opinions and experiences. Unfortunately for the majority of us viewers, the information thrust upon us when entering a gallery space is often presented in such a formative manner we do not feel inclined or obliged to question this authority. We are all guilty of accepting and regarding art critics opinions as if it's set in stone.